Partnering with the local community to create a new model for development in the Caribbean with a strong focus on the environment and sustainability.


We are focused on creating a resilient community that thrives.


Our project started before Hurricane Irma, and from the beginning, sustainability and community were central our approach.

Then on September 5th, 2017, Hurricane Irma slammed into Barbuda as a Category 5 storm with winds estimated at over 195mph. Irma devastated the island destroying homes and critical infrastructure including schools and the hospital. The lives of the people of Barbuda were changed forever. As the owners and developers of Barbuda Ocean Club, The Peace Love and Happiness Partnership, in cooperation with Discovery Land Company, immediately pledged support and assistance to help the community – our neighbors – rebuild. We supported immediate needs – for instance, we instantly supplied 500 beds so that the evacuated residents would have a place to sleep, and followed up with additional support. But more importantly, we changed our approach by reflecting more deeply on the community needs. We tailored our development to integrate the long-term needs of the Barbudan people, from assisting with critical infrastructure, hospitals and schools, to restoring ecosystems and natural resources and building capacity in the Island.

This website provides specific details of how we live up to our guiding principles and meet our commitments to create a community that doesn’t just recover, it thrives. Each pillar of resilience – environmental, community, and economic is covered here.

Meet Our Team

The Team

John Paul DeJoria, JB Turbidy, Steve Adelson

The Peace Love and Happiness Partnership (PLH)

John Paul DeJoria, JB Turbidy, and Steve Adelson, joined together through The Peace Love and Happiness Partnership as the leaseholders and financial sponsors of Barbuda Ocean Club.

John Paul DeJoria is an American entrepreneur and philanthropist who is best known as the co-founder of the Paul Mitchell line of hair products and The Patron Spirits Company. He is equally renowned as a major environmentalist and supporter of ecological and community causes. John Paul DeJoria’s successful entrepreneurial endeavors demonstrate his breadth of knowledge, creativity, and strong business acumen, which also will be carried over to the project.

JB Turbidy and Steve Adelson each have decades of experience developing projects in the Caribbean. JB Turbidy has worked with the local Barbuda Council as well as the Antigua and Barbuda Government over the past seven years to create a special project on Barbuda. Steve Adelson has more than 25 years of experience in various real estate developments around the world.

Michael S. Meldman

Discovery Land Company

Michael S. Meldman founded Discovery Land Company in 1994. Inspired by his personal desire to create exceptional experiences and lasting memories for his own family, Meldman established Discovery as one of the premier luxury-residential, private-club developers in the world.

Today, Discovery has a portfolio of 20 world-class projects across nine states and five countries. Each project features its own one-of-a-kind architectural style, unique world-class amenities, and impeccable levels of service.

During the last two decades, Discovery has overseen construction of approximately 20 miles of roadways and utility infrastructure per year, managed the design and construction of 20 clubhouses (ranging from $5 million to $60 million), built 25 championship golf courses, constructed 500-plus luxury homes, and managed the construction of three marinas. In addition, Discovery has sold more than $10 billion of real estate in project sales offices and built an existing database of 15,000 qualified prospective buyers that are perfect potential candidates to purchase residences at new club communities.

Deborah Brosnan, Ph.D.

Deborah Brosnan & Associates

Dr. Deborah Brosnan is a world-renowned marine and sustainability scientist, entrepreneur, and disaster-risk specialist. She is the founder and President of Deborah Brosnan & Associates, a scientific group dedicated to reducing environmental risks and finding science-based cooperative solutions. She is also a Professor of Biological Sciences. Her work lies at the intersection of cutting-edge science and real-world decision-making involving Island environments, endangered species, development, energy, sea level rise, and hazards in areas where the stakes are high. She is based in the Caribbean and the U.S. and works globally.

In addition to her scientific work she has a deep personal connection to hazard-affected communities. Dr. Brosnan survived the crash of a 747 jetliner that exploded on takeoff during a hurricane in Asia. She received a hero’s award for saving lives during that event. She returned to Asia afterwards to give back and help communities devastated by Southeast Asia tsunami. She traveled and worked throughout the region providing scientific, economic and community support to help restore the oceans and livelihoods and engaged her network of scientists and PADI Project AWARE divers. During the S. Soufriere volcanic eruption on the island of Montserrat, she was underwater conducting research when the volcano erupted, creating pyroclastic flows and spewing ash into the water where she was diving. The event destroyed the capital town, and tragically, lives were lost. Her ability to design response and recovery solutions tailored to the needs of Montserrat, that included designing a new port and town, and conducting one of the first coral reef transplants, provided leadership and support –something Dr. Brosnan has repeated elsewhere.

Dr. Brosnan is Professor of Biological Sciences at Virginia Tech and faculty at the Global Change Program, and has been Visiting Scholar at Stanford University, Smithsonian Institution, University of California, Davis, and a Senior Whitely Fellow at the University of Washington. She serves on several NGO and university boards, including UC Davis SeaDoc Board, the Global Risk Forum, Davos, The National Courts and Sciences Institute, Project AWARE, Science Advisor to St Barth’s Environmental Department (ATE), and a member of IUCN Commission on Ecosystems.